The 14 Most Expensive Advertisements in the World (Update August 2023)

Do you know the Most Expensive Advertisements in the World till date?

There are very popular and big brands and corporations launching TV commercials and advertisements to create a good impression on their product. To gain attention and grab viewers these brands spend a lot of money on these TV ads.

An advertisement is a place where you can promote your products through TV, newspaper, and other social media applications. These advertisements are a place where you can reach the audience by creating an engaging ad and spending a bucket full of money to reach your target.

List of The Most Expensive Advertisements

There are various forms of advertisements from copy to interactive videos and have evolved to become a crucial feature of the app marketplace. Advertisements help to improve trade or boost brand recognition. An advertisement is also known as an advert or ad which promotes a product, service, brand or event. Advertisements may be visual or written messages. There are four major types of advertisements which include Print Advertising, Radio Advertising, Television Advertising, and Internet Advertising. So, now have a look at the list of the Most Expensive Advertisement in the world.

14. Ferrari/Shell ($4.5 million)

Ferrari/Shell is another most expensive car advertisement in the world. In the video, you will see five separate F1 cars from Ferrari tearing their way through crawling city landscapes around the world. This ad became one of the famous ads of Ferrari. There is no annoying voiceover or music running in the background. You will only hear the sound of a screaming race engine echoing through an urban jungle. The entire video is a two-minute clip still it took a month to shoot this commercial.

This commercial was made under the guidance of Partizan’s Antoine Bardou Jacquet and producer David Stewart. At that time, it was one of the most popular and expensive ads ever made, costing a price of $4.5 million.

13. Honda ($6.2 million)

This ad is counted in the list of the most expensive advertisements in the world. In this ad, there is nothing that was generated by the computer. This is the biggest reason that this ad was so expensive and famous. It took around 606 takes for every piece to work from start to finish. This ad describes the features of Honda Cars and why to buy them. Honda is a famous car company that has been operating in the passenger vehicle segment for a long time.

Now, it has expanded its business from Asian countries to Western ones. This brand has invested a huge amount of money in commercials and advertisements to enhance their brand image in both domestic and international markets. There are many ads for Honda cars still the 2003 Honda cars ad is one of the most famous and most popular ads to date. Till now, the commercial was aired across many countries and is considered as one of the best car ads of all time.

12. Pepsi ($13.4 Million)

Pepsi is one of the most famous adverts launched in 2002. Pepsi hired megastar Britney Spears to act in its ad. This Pepsi ad was first aired during the 2002 Super Bowl. This is a 90-second-long advertisement where Spear was representing the drink for the past five decades. In this ad, Britney Spears introduced Pepsi while singing a song with the tagline: “For those who think young”. The Pepsi ad took around $13.4 million for broadcasting and till now it is considered one of the most expensive advertisements in the world.

11. Universal ($14 Million)

Universal Pictures spent about $11.9 million to create and air the thrilling Jurassic World. It is one of the most interesting commercials of all time. A huge amount of money was spent on the short promo which is almost 7% of the blockbuster’s $180 million budget. The Fallen Kingdom movie trailer was aired during the 2018 Super Bowl. This ad is the most famous ad at that time and the flick grossed an eye-watering $1.3 billion at the box office.  Till now it is considered the most expensive advertisement in the world.

10. Bud Light ($15 Million)

The cost of this advert was around $12 million which is equivalent to $15 million in today’s money. We came to know that this advert didn’t sit well with the audiences and customers. Many people believed that the slogan encouraged people to ignore consent. This ad was first aired during the 2014 Super Bowl and till now it is one of the costliest advertisements in the world. Later, the owner of the company eventually decided to axe the campaign. The hidden camera commercial revolves around the crazy night of Ian Rapoport “who is not an actor”.

9. Toyota Prius ($17.8 Million)

This advert was launched during the 2016 Super Bowl. The ad Revolves around a bank robbery where the robbers were escaping in a Toyota Prius Car. This ad is one of the most interesting and funniest ads. You can also enjoy the stunt-driving scenes in this ad that wouldn’t be out of place in a Hollywood action flick. This blockbuster advert shelled out a hefty $14.4 million, which is equivalent to $17.8 million in today’s money. It is one of the costliest ads of all time.

8. Google ($19.3 Million)

This advertisement was first launched in 2020 and featured an elderly man who is using his Google Assistant to remember and store memories of his late wife. This advert is considered among the most expensive advertisements. As per the research, Google Loretta was one of the best and most effective ads of the Super Bowl 2022. At first, the old man was typing “how to not forget” and you can also see how the man used Google to replay memories of his wife Loretta. Loretta is an emotional ad of all time and the audience had an intense emotional response to it. This is a 90-second-long ad which costs around $16.8 million (equivalent to $19.3 million in today’s money).

7. Samsung ($19.4 Million)

The Samsung ad was launched during the 2013 Super Bowl. This ad starred Hollywood actors Paul Rudd, Seth Rogan, Bob Odenkirk and NBA legend LeBron James. Here these actors were explaining the features and brainstorming advertising ideas for Samsung Galaxy Phones. The video is 90 seconds long and they are talking about the smart features of the Samsung Galaxy. The title of this ad is “The Next Big Thing” and the cost is estimated at around $15.2 million which is equivalent to $19.4 million in today’s money. This Samsung Galaxy ad is counted in the list of the most expensive advertisements in the world.

6. Ford ($19.6 Million)

It is a 90-second-long ad highlighting the Ford Brand. This ad was launched during the 2017 Super Bowl and showcased the development and innovations of the company. The ad depicts how it has improved people’s lives and how it helps people in various critical situations. The cost of the ad was estimated at around $16.3 million (equivalent to $19.6 million at this time). Actress Nina Simone is playing a role in this ad and says “I Wish I Knew How It Would Feel To Be Free”. This is the most expensive advertisement in the world.

5. 84 Lumber ($19.6 Million)

This advert features a Mexican Woman and her child on an inspiring trek to cross the border. At the 2017 Super Bowl, the company aired an edited version of this ad. The journey begins and the commercial was rejected by Fox for being too politically charged. The ad portrays the US-Mexico border wall, which had been a campaign promise from President Donal Trump. It is a cinematic-style Commercial which costs around $16.2 million and is currently equivalent to $19.6 million. 84 Lumber advert is considered among the most expensive advertisements in the world.

4. Amazon Alexa ($20 Million)

This 90-second-long advertisement costs around $20 million and is considered one of the most expensive ads in the world. Super Bowl adverts have become a yearly tradition for Amazon’s Alexa. This is getting into the mind of the real-life couple Scarlett Johansson and Colin Jost in the new Super Bowl ad. This commercial features a Hollywood couple going about their regular home life as Alexa Routines frequently interrupts their prescient suggestions. Besides this, it is one of the most interesting and expensive advertisements of all time.

The Top 3 Most Expensive Advertisements are Below

3. George W. Bush ($22.3 Million)

Sometimes advertisements were not only about the product, some politicians rely on the power of the small screen to gain voters. This advert was launched in 2007 and around $14.2 million (equivalent to $22.3 million today) was spent by George W. Bush on his presidential TV campaign. The title of the as is Ashley’s story which features the interview of Ashley Faulkner, a girl who lost his mother during the 9/11 attacks. Till now, this advert is counted as the most expensive advertisement in the world.

2. Guinness ($22.9 Million)

Like other advertisements, it is also among the most expensive ads. This advert was shot in a small Argentinian Village and shows an increasingly ambitious series of chain reactions, 600 dominoes, used cars, and even burning hay bales. The advert costs around $16 million  (equivalent to $22.9 million today) and the costs are increasing day by day. This advertisement ends with an arrangement of books, flipping open to form an enormous pint of Guinness. Guinness was launched in the year 2006 and till now it is considered one of the most expensive advertisements in the world.

1. Chanel ($51.9 Million)

It was the most expensive advertisement in the world. This advert was launched in 2004 and still, now it is very famous and counted in the list of expensive ads. It is a 4-minute video and was directed by Baz Luhrmann. This expensive ad starred Nicole Kidman playing the role of a world-famous actress who falls in love with a small-time writer. The ad made its debut on the big screen on November 1, 2004, in the USA. Further, this advert was also shown in cinemas and TV screens throughout Australia, the UK, France and the Netherlands. The cost of this advert was around $51.9 million.

Conclusion of the Most Expensive Advertisements

This article is all about the most expensive advertisements in the world. By reading this article, you will have plenty of knowledge about expensive and interesting ads. Various big brands are marketing their product through TV commercials and newspapers. To know more continue reading this article. I hope you guys liked this article and it helped you in knowing the expensive ads.

Topic Summary

Here is a quick list of The 14 Most Expensive Advertisements in the World.

1. Chanel
2. Guinness
3. George W. Bush
4. Amazon Alexa
5. 84 Lumber
6. Ford
7. Samsung
8. Google
9. Toyota Prius
10. Bud light
11. Universal
12. Pepsi
13. Honda
14. Ferrari/Shell

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